” HOW TO DO BUSINESS TOGETHER FOR 30 YEARS HAVING FUN “

This month , we met Ing. M’Hamed Mezghani, CEO and co-owner of Ets. Mohamed Mezghani, Sais’s exclusive distributor since 1994 , widely known across north Africa not only for his impressive entrepreneurship but also for his cheerful spirit and famous sense of humor.

Over more than 3 decades of cooperation, Ets Mohamed Mezghani has established a leading position in the local seeds market by understanding grower requirements and forwarding the inputs to SAIS Sementi.

This partnership is built on this shared foundation, often forged through spirited yet affectionate negotiations, particularly with Sais managers.

On this subject , Eng. M’Hamed Mezghani jokingly remarks :

“Batting Nicola Santini on seed prices for 30 years is like wrestling a smooth melon : every time I think I have a firm grip on a discount, it just somehow …. slips away, but it always ends laughing together “