YUPPY! project was born from an evident reality: the variety becomes unique and inimitable only if it is bonded to particular agronomic conditions and to an agricultural mentality focused on quality production.
Therefore SAIS has wanted to create a brand to identify not the single variety but the productive process, that starting from technical innovation of SAIS was enriched with experience and capacity of growers.
A label identifies the YUPPY! product and a web page, linked by a QRcode, gives all informations about place and grower that produce the YUPPY! experience.