LAST EVENTS – FRUIT ATTRACTION Madrid, Spain – Sept. 30th – October 2nd 2025

The 2025 edition of Fruit Attraction, held in Madrid, confirmed its position as one of the major global hubs for the fruit and vegetable sector, achieving record growth and high international participation : over n.2400 exibiting companies covering an area of 78.000 square meters and about 120.000 trade visitors representing 150 countries.

The Madrid exhibition has definitively established itself as one of the most important shows for the global fruit and vegetable industry besides Fruit Logistica in Berlin, Germany and Macfrut in Rimini, Italy.

Behind the numbers, this is a snapshot of the national markets: Germany is Europe’s leading importer of fruit and vegetables, with over €21 billion in 2024; Spain leads exports with €18 billion and more than 12 million tons shipped abroad and Italy, in the same year, reached a historic record with € 6 billion and 3.7 million tons exported.” commercial events.

Source: https://www.ifema.es/en/fruit-attraction/

The show highlighted a strong focus on innovation and knowledge.

In particular, the horticulture sector reflected the industry’s drive toward resilience, sustainability and agri-food self-sufficiency .

The show registered an arising participation of operators coming from countries where policies favor investments to expand domestic horticultural production .

The tomato was festured as the “Product of the Year,” highlighting its economic relevance and nutritional value in global trade dynamics.

Source: https://www.ifema.es/en/fruit-attraction/

SAIS attended the show with a booth within Cermac Consortium stand which provided visibility for new contacts, especially from Middle East, North Africa, and Central America. Our presence allowed us to meet with existing portfolio clients and distributors.

Sais took also the chance of showcasing during the exhibition new varieties of tomato, pepper, eggplant and basil.