STRATEGIC VEGETABLE SEED DISTRIBUTION – A B2B PERSPECTIVE

The B2B international seed distribution requires a strong and complementary relationship between the vegetable seed company and the seed distributor.

In order to pursue mutual and lasting benefits, the seed company focuses its efforts on an active breeding and production process, providing innovative high quality seeds at marketable conditions  and the distributor concentrates its efforts on marketing through local market knowledge and an adequate technical and commercial network.

The  success for both sides hinges on strategic partnerships and a shared vision for growth.

Identifying the ideal  provider or distributor requires for both parties a meticulous selection.

As per SAIS policy, our distributors are more than just sales channels: they are extensions of the company’s brand.

We in Sais adopt a customer centric approach for interpreting their demands.

We prioritize partners with:

• established networks : this includes connections with growers, nurseries, agricultural retailers and stakeholders.
  – technical expertise : a deep understanding of horticultural practices and seed technology is crucial. Our distributors must be able to provide knowledgeable support to their customers.
  – financial stability : a solid financial foundation ensures consistent operations and the ability to invest in growth.
  -alignment of values  and positioning: sharing our commitment to ethic, quality, innovation, distinguishing values and customer satisfaction.

Our trade relationships with partners are built on trust, transparency and mutual respect.

We foster open communication, provide comprehensive training and offer ongoing support.

Events, regular  visits, joint marketing initiatives and shared market intelligence are essential tools of our relationships.

We work closely with our distributors to develop joint business plans. This includes:

– Education on distinguishing values.
–  Trust creation: we are actually engaged in listening and understanding their needs in order to enhance the perception to be reliable and useful.

– Market analysis: we are committend in collaborative analysis of market trends, customer needs and new opportunities.
-Sales forecasting: we make joint forecasting with our distributore to ensure adequate inventory and timely delivery. Setting clear and realistic targets is essential for the success of both .
– Marketing Strategies: Sais pledges in co-development of marketing strategies tailored to the local market.

We empower our distributors to:
– Provide technical training : conduct workshops and seminars.

-Promote our new products through social media, exhibitions, events , etc.
– Offer product demonstrations: showcase  the performance of our seeds through field trials and demonstrations.
– Provide after – sales support .

We are grateful towards our partners for having contributed to create , by adhering to the above principles ,  a successful international distribution network that delivers value to our customers and drives sustainable growth for our company.