KENYA : AN EMERGING HUB FOR FRESH HERBS

SAIS, as a company specialized in herb seeds breeding, production and trading ,is observing with great interest the growing potential of Kenya in the global fresh herb market.

Main Species and Market Trends:

* Basil: one of the most requested herbs, with constantly growing demand.

* Rosemary, mint, sage, and oregano: highly appreciated species, especially in European markets.

* Tarragon and chives: with increasing demand, particularly during the European winter months.

The market is characterized by a growing demand for organic and high-quality products. Consumers are increasingly attentive to the freshness and flavor of herbs.

Kenya exports mainly to Europe, with increasing attention to the US and Scandinavian markets.

Main destination countries include:

* Netherlands

* United Kingdom

* Germany

*but also other European countries

Kenya’s Winning Factors:

* Favorable climate: Kenya’s tropical climate allows for year-round herb production.

* Fertile soil: the availability of fertile soil contributes to product quality.

* Competitive production costs: compared to other countries, Kenya offers advantageous production costs.

* Certifications: the presence of quality certifications, particularly for organic products, is a key factor for export.

SAIS’ herbs seed  distributor NIA SEEDS plays a fundamental role in promoting our seeds  to producers, exporters, and stakeholders.

Ing. Roy Thomas , NIA SEEDS co-owner, says that his activities include:

* Supplying high-quality seeds.

 * Providing technical assistance to producers.

 * Creating networks of contacts with exporters and stakeholders.

“Sais basil , marjoram, sage seeds have showed high quality in terms of germination of lots, mechanical purity and genetic performances.

In the second year of my  promotion of Sais varieties, I’m positive towards the project of promoting SAIS herbs seeds to farmers and exporters. The market size is expanding, with an increase in export in recent years.

Despite the great potential, the sector faces some challenges, such as air transport costs and the need to improve logistics.

However, growth opportunities are significant, especially with the increase in demand for organic and high-quality products “